Dealer (Mind Loft)
Guess the starting sticker price of the day's vehicle, in five tries.
Every day: One vehicle a day, the same for every player, with five guesses at its starting MSRP and a daily leaderboard. New puzzle: Midnight US Eastern Time.

Dealer is a free daily price game from Mind Loft. Each day shows one vehicle, mostly cars with the odd van, pickup or motorcycle, and you get five guesses at its starting MSRP, the maker's own base price. Your closest guess sets your score out of 10.
About Dealer (Mind Loft)
Dealer asks one question a day: what does this vehicle cost new? The card shows a photo, the model year and name, the trim (usually the base trim) and where and when the price was taken, for example from the maker's own site. It is mostly cars, with a work van, a pickup or a motorcycle now and then.
You type a dollar figure and get five tries. Each guess is marked higher or lower and given a hot or cold reading. The closest guess sets your score from 0 to 10, with a guess within 1 percent counting as a bullseye. Because everyone gets the same vehicle, the leaderboard ranks score, then exact closeness, then fewer guesses, then time.
Dealer is one of the five games in Price Check, the Mind Loft circuit that plays Pricer, Dealer, Realtor, Agent and Curator in a row for a score out of 50. A new vehicle appears every day at midnight Eastern.
How to play Dealer (Mind Loft)
- Open Dealer and press Start.
- Read the card: model year, model, trim and where the price comes from.
- Type your guess at the starting MSRP and press Enter.
- Use the higher or lower and hot or cold feedback to refine; after five tries your closest guess is your score.
Screenshots

Tips
- The price is the base trim's starting MSRP, not a well-equipped car on a dealer lot.
- Badges matter: a sports or luxury brand can start at several times the price of a family car of similar size.
- Bracket the price with your first two guesses, then split the difference.
Questions
What time does Dealer reset?
A new Dealer vehicle goes up every day at midnight US Eastern Time, the same for every player.
Is Dealer free?
Yes. Dealer plays in the browser on Mind Loft with no app and no account. Signing up with a display name (no password) puts your result on the daily leaderboard; an email is optional.
Can I play earlier Dealer puzzles?
Yes. Mind Loft keeps an archive of past Dealer boards together with each day's standings.
Which price does Dealer use?
The starting MSRP, the manufacturer's own base price for the trim shown, as of the date on the card.
Games like Dealer (Mind Loft)

Agent (Mind Loft)
Mind Loft's price game for flights and hotels, also in Price Check

Curator (Mind Loft)
Mind Loft's price game for luxury pieces and auction lots

Cardle
Name the day's car from a close-up that widens with every try

Costcodle
Guess a product price in a few tries with higher or lower hints

Spendle
Guess the day's product price within five percent

Housle
Guess a house's list price in a few tries

Pricer (Mind Loft)
One real product a day: guess its price in five tries.

Realtor (Mind Loft)
One home for sale a day: guess its asking price in five tries.