Shople

About Shople

Shople launched its numbered daily puzzle in autumn 2026 (puzzle 6 fell on 3 October). The answer is a well-known brand, and you narrow it down the way you would in Worldle or Poeltl: by guessing other brands and reading how close each one is.

Every guess flips eight tiles. HQ Country is green for the same country and yellow for the same continent. Founded is green for the exact year and yellow within 15 years. Employees and Estimated Revenue use bands, from under 1,000 staff to over 500,000 and from under 1 billion dollars to over 200 billion, with yellow for one band off and arrows pointing higher or lower. Listing shows public, private or subsidiary. Vertical is one of 24 industries, with yellow for an adjacent one, Sub Vertical narrows it further, and Where to Shop shows the channel you would buy from. Each guess also gets a match percentage.

After guess four you can pick one hint (the HQ city, the sub-category or two keywords), and after guess eight one more, or the signature product; using a hint marks your shared grid. The site says its revenue and headcount figures come from filings and annual reports, with estimates labelled for private brands, and shows exact figures on the answer card.

A new brand goes up at midnight Eastern Time. There is an archive of past puzzles, and stats stay in your browser with no account.

How to play Shople

1. Open playshople.com and press Play.
2. Type a brand and pick it from the dropdown; free text does not count.
3. Read the eight tiles: green is a match, yellow is close, gray is no match, and arrows show higher or lower.
4. Use the clues to choose a closer brand, within ten guesses.
5. Take a hint after guess four or eight if you need it, then share your grid.

Tips

• Open with a big public company from a common industry to test several bands at once.
• The industry tile cuts the field most; settle it before chasing the founding year.
• Remember yellow on Listing means private versus subsidiary, which hints at a parent company.

Questions