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Its Price

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Guess the day's product price within 5% in five tries, steered by hot and cold hints.

Play Its Price

on itsprice.fun

ITS PRICE daily item on 18 October 2026: a photo of a white home air purifier, five empty guess boxes and a box to enter a price in US dollars with a Lock guess button

ITS PRICE is a free daily price guessing game. Each day shows one real home product with its photo and name, and you have five guesses to find its price in US dollars. After every guess an emoji tells you to go higher or lower and how hot or cold you are, and landing within 5% is a win.

About Its Price

ITS PRICE keeps things short: one item a day and five guesses. The day's item appears with a product photo and its name, a milk frother on 6 October 2026 and an air purifier on 18 October, and you type what you think it costs in US dollars.

Each guess gets two kinds of feedback in one emoji. An arrow says whether the real price is higher or lower, and a temperature from freezing to burning hot says how close you are. A target means a perfect hit. Any guess within 5% of the real price counts as a win, so you do not need the exact figure.

The shared daily comes from the Home category, and a new item arrives at midnight New York time. The menu also has endless categories with no daily of their own: Luxury Fashion, Art and Luxury Homes (guessed in millions of dollars) and Watches. A Calories entry in the same menu links to Guess Calories, a separate daily game about food.

You can tap the item's name or the link icon to open the real listing it was taken from. Finishing the daily starts your streak and lets you share your result, after which endless mode keeps serving other items. There is also an optional email reminder for the next day. It plays in the browser with no account and no download.

It suits players who shop a lot and like The Price Is Right style guessing, in a minute or two.

How to play Its Price

  1. Open ITS PRICE and look at today's item photo and name.
  2. Type your price guess in US dollars and press Lock guess.
  3. Read the emoji: the arrow says higher or lower, the face or flame says how close you are.
  4. Adjust your next guess, up to five in all.
  5. Land within 5% of the real price to win, then share your result or keep going in endless mode.
  6. Open the menu to switch to an endless category such as Watches or Luxury Homes.

Screenshots

ITS PRICE at phone size after two guesses of 100 and 200 dollars, each marked freezing cold with a down arrow
ITS PRICE menu listing its categories: Home, Luxury Fashion, Art, Luxury Homes, Watches and Calories
ITS PRICE daily item: a photo of a black handheld milk frother, five empty guess boxes and a box to enter a price in US dollars with a Lock guess button

Tips

  • Start with a round middle figure so the first arrow tells you the most.
  • Once you are warm, move in smaller steps; 5% leaves a little room.
  • Think about where the item would be sold: a plain kitchen gadget and a designer one can differ by ten times.

Questions

How close do I need to be in ITS PRICE?

Within 5% of the real price counts as a win.

How many guesses do I get?

Five guesses for the day's item.

What time does ITS PRICE reset?

The daily item changes at midnight US Eastern Time.

Can I keep playing after the daily?

Yes. After the day's item there is an endless mode, and the menu has endless categories for luxury fashion, art, luxury homes and watches.

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