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Dealer (Mind Loft)

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Guess the starting sticker price of the day's vehicle, in three tries.

Play Dealer (Mind Loft)

on mindloftdaily.com

Dealer on mindloftdaily.com, 19 Oct 2026: a silver 2027 Kia Telluride SUV, base trim starting MSRP priced on kia.com, a dollar guess box and three slots worth up to 10, 6 and 3

Dealer is a free daily price game from Mind Loft. Each day shows one vehicle, mostly cars with the odd van, pickup or motorcycle, and you get three guesses at its starting MSRP, the maker's own base price. The first guess is worth up to 10 points, the second up to 6 and the third up to 3, so your first read counts most.

About Dealer (Mind Loft)

Dealer asks one question a day: what does this vehicle cost new? The card shows a photo, the model year and name, the trim (usually the base trim) and where and when the price was taken, for example from the maker's own site. It is mostly cars, with a work van, a pickup or a motorcycle now and then.

You type a dollar figure (45k or 2.5m works) and get three tries, and the clock starts when you press Start. Each guess is marked higher or lower and given a hot or cold reading. The first guess can score up to 10, the second up to 6 and the third up to 3, and your best counts, so once a guess scores more than the next one could, the rest are only for fun; a guess within 1 percent is a bullseye and ends the day. Because everyone gets the same vehicle, the leaderboard ranks score, then exact closeness, then fewer guesses, then time.

Dealer is one of the five games in Price Check, the Mind Loft circuit that plays Pricer, Dealer, Realtor, Agent and Curator in a row for a score out of 50. A new vehicle appears every day at midnight Eastern.

How to play Dealer (Mind Loft)

  1. Open Dealer and press Start.
  2. Read the card: model year, model, trim and where the price comes from.
  3. Type your guess at the starting MSRP (45k or 2.5m works) and press Enter; the first guess is worth up to 10.
  4. Use the higher or lower and hot or cold feedback for your second guess (up to 6) and third (up to 3); your best guess is your score.

Screenshots

Dealer at phone size: the 2027 Kia Telluride card after a first guess of $40,000, marked lower and burning for 9 points, with the score locked at 9
Dealer on mindloftdaily.com: a black 2026 Chevrolet Corvette ZR1, base trim starting MSRP from chevrolet.com, a dollar guess box and three guess slots worth up to 10, 6 and 3
Dealer (Mind Loft) title card: a green car icon, the name Dealer and an older line about five guesses at a vehicle's starting MSRP, under the Mind Loft logo

Tips

  • The price is the base trim's starting MSRP, not a well-equipped car on a dealer lot.
  • Badges matter: a sports or luxury brand can start at several times the price of a family car of similar size.
  • Your first guess is worth the most, so make it a real estimate rather than a bracket, then use the hints to close in.

Questions

What time does Dealer reset?

A new Dealer vehicle goes up every day at midnight US Eastern Time, the same for every player.

Is Dealer free?

Yes. Dealer plays in the browser on Mind Loft with no app and no account. Signing up with a display name keeps your stats and puts your result on the daily leaderboard.

Can I play earlier Dealer puzzles?

Yes. Mind Loft keeps an archive of past Dealer boards together with each day's standings.

Which price does Dealer use?

The starting MSRP, the manufacturer's own base price for the trim shown, as of the date on the card.

How many guesses do you get in Dealer?

Three. The first is worth up to 10 points, the second up to 6 and the third up to 3, and your best guess counts. A guess within 1 percent of the price is a bullseye and ends the day.

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